I have written about where to begin your SEO quest before. Getting the search engines to recognize that your post/article/website is about the topic that you intend that to be, is a science by itself. It is not too hard to start, but becomes considerably harder when you are competing against sites with good authority (e.g. bbc.com, moz.com), and hundreds or thousands of articles.

SEO is about helping others find you and your expertise when they are looking for information on your subject. With more than 80% of the searches on Google, SEO has increasingly focused more (and sometimes solely) on Google. We assume rest of the search engines follow. It makes absolute sense to learn how Google sees your article, and to optimize your website for Google.

So then, thanks to a source that cannot be remembered now, I found this “not quite new” document that is well written and takes you through all the internet search engine basics. As is the case with effective user documentation, this is not about the software itself but about how to make use of it more effectively to do whatever you want to do.

search engine optimization guide by Google

Although not as well documented from a completeness perspective as compared to the aforesaid moz guide, it makes for some excellent basic reading on the recommendations from the search engine leader. But do note a couple of things:

  1. In a modern content management system or a blog (e.g. Drupal, WordPress) a lot of these aspects are already taken care of. For example: title of the page is automatically set, the URLs can be made as friendly to the topic as possible, images are assigned descriptive/alternate text, and so on.
  2. Many of the topics are of interest to people who are designing websites from scratch. I do not believe there is a sizable population who do that today, but it is interesting to know nevertheless

If you are completely new to these aspects, chances are you are already using a content management system (likely WordPress) to build your blog or website. Go through the article to find out just why things work in a particular way.