So, here I am with this blog. I have put away a few useful posts, a few tips and tricks and waiting for the blog to explode on the scene.
And, it may never happen (not as soon as you wish anyway). This is due to the simple fact that users are certainly looking for information – they are not finding you. Most of them don’t know that you have written this topic on a certain dooms day.
Search engines help build up the organic traffic slowly, but what really accelerates that process is your link appearing on a number of sites, and on social media sites.
There are a couple of ways to expand your popularity.
- Be active on the blog circuit. Post comments, leave your blog address lying around. This will encourage at least a few to visit your site. If they really like the content, they play their part in spreading the message
- Broadcast your post on multiple social media channels to gain attention. This will mean you would have to visit a popular social site like Facebook, Twitter, LinkedIn and so on, and point your post. This will make it easier for friends and your circles to find content that you published. And, it should take off from there
As you would have figured out by now, both are cumbersome to do and take time. And, time is better spent creating content rather than circulating it for popularity. So, I started looking for tools that can solve this little problem.
Problem (1) above is not easy to solve – unless I invest more in blog back linking strategy than my budget allows. So I have to grin and bear it, while I try my bit to socialize it on similar websites. Other readers on the site (like yourself – thank you!) help out as well.
Problem (2) was frustrating as well, but the solution was elegant. The solution is HootSuite
By using HootSuite, I now can easily publish my posts to multiple social media sites – all in one click, all in one go.
All I need to do is connect to all my social media sites. In the above example, I am connected to Google+, Facebook and Twitter. Enter something that you have to say, provide the link, and click once to post in all sites at once.
Of course, you can do more than publish the posts. You can monitor multiple social media sites in one window, start or respond to conversations, and get really good graphs on how popular you are.
You can start in HootSuite for free. The free version allows you to connect to up to 5 social media profiles – that implies that you have covered two ids each for Facebook, and one id each for Google+, Twitter, and LinkedIn.
For more options, connecting to more social profiles, you would need the paid version. You can also do a trial for one month to see whether the tool indeed saves time (and adds value) to your internet life.