Earlier in the series, you have seen how to get started on ClickBank, do your keyword research and some basic stuff on how to select your products. Once you do these, the next natural thing to do is to start promoting those ClickBank products.
Promoting anything for money is a tricky thing. For your complete, unwavering support to the product, you must know what the product is about, what it can do, and the standing of product/product owner in the industry.
In the Internet Marketing world it is challenging to get an honest message out without someone shouting foul. There are more than few one product vendors, and most products are rehashed from some of their early peers, or built on top of an idea that was innovative weeks or months back. This makes it easy for naysayers to put down the product, and make your job that much more difficult.
The first thing is to understand that ClickBank (or any other affiliate platform for that matter) can have sh*ty products.You may or may not want your reputation on the line based on your product promotion. You can choose to separate out the “affiliate” profile from your “normal” profile on the internet, or mix everything up. Choose a profile, and create enough online presence for that profile (example: one email account, profiles on social media channels, topical forums etc.).
Then, choose one or more of the below product promotion methods.
1. Promote ClickBank products through websites
The most popular option out there is to use a new/existing website to create a post or page on the ClickBank product.
But remember, creating a new website is not as effective a strategy as it was. You could have done your keyword research, create a new website, do a bit of backlinking and laugh your way to the bank (or Paypal account) earlier.
But, things have changed circa Q2, 2014 due to what is known as sandbox effect in Google search results. This is the reason you see your website rankings oscillate between top and not-quite-top rankings for a while before assuming its true position. This may go on for weeks, or a couple of months as some SEOs have reported. This is one of the ways you can throw away money before it reaches you – much much later.
However this strategy works when you were planning to start a new website anyway, and you are planning to cover than more than just one ClickBank product (does anyone still create thin sites for *ClickBank* products!?). You will promote the website initially through paid traffic, and through social media channels.
An existing website will not suffer from the same problems. You can create new pages/posts to promote the product of choice through the below means. Of course you still would need to get your content right.
Nothing like writing up a good post describing the product, and how it will help reach nirvana for the selected topic.
A good post/page on the product should include:
1. Describe the problem for your reader
What is the problem, why is the world such a bad place because of this problem, and how the product will make it all go away.
Empathise with the reader. Don’t start describing the product here, but set the stage for further sections.
2. Provide the solution
Describe how a potential solution looks like.
Introduce your product *after* you provide the solution. Outline how your product makes the problem go away in the easiest way possible, in the quickest manner, or most effectively. Stoke your reader’s imagination on how easy it is to solve world’s problems by using your product.
3. Describe the ClickBank product
Outline more features of the product. You can include a few key features of the product, but *use your own words*. Do not copy/paste the content from the sales page, or use salesy words too often.
4. Outline your own experiments
This will add a personal touch to your promotion. People are going to see proof of the product working for you, and get encouraged to try on their own. You may or may not find time to experiment on any ClickBank products you find, but you MUST certainly evaluate them and do a write up on how the product can solve problems in the real world.
The four simple points should provide your *opinion* of the product, and how it has worked for you. This is far more appreciated rather than just a rehash of the product sales page.
Best practices for written content
- The post has to have at least 500 words of content, aim for 1000-1200 or more to be better loved by Google and your readers.
- Sprinkle your posts with related images for better user engagement.
- Either shoot your own video, or use a related video from YouTube or similar and include it in your post
- Finally, don’t write up and sit back to enjoy life. You have to promote the content through various means outlined in subsequent section.
In the content write up give attention to how you link within the posts. Do not have more than 2-3 affiliate links find, interlink to related posts on your own website, and link out to more authoritative sites.
You can go all salesy in the web page, but you need to differentiate your own selling from the product selling page. People browse through your website/search for information for a reason – they want to know more than just the product highlights in big, bold fonts. You are going to give this to them by some straight talk – what works, what does not work, and what is wrong with the world at large. Keep the tone personal.
Finally, you *do not* need a full fledged website as such for written content. There are more than a few one page, slim sites that have product promotion as their only moto. You could do that, or you could choose a service that hosts a single page for you. For example: Lead Pages, Unbounce, Instapage.
In the early days you could also write content in a number of article directories and include your affiliate link, but that is not effective anymore.
Going beyond written content for your webpages
Although written content is all good, what will get the message across is using additional media including images, infographics, videos, and social media channels.
Effectiveness of written content = Good write up + contextual videos, images etc. + good promotion.
Your effort for promotion of the product will equate to your promotion of your own website post, and you employ whatever means necessary to reach out to users and get traffic. You can use these methods alongside written content, or make them stand on their own. Each of these methods are outlined below.
Getting traffic for your page
You don’t build web pages and wait for them to come. Depend on organic search to get results by all means, but know that many products already have tough competition for all the keywords that there are.
In addition to your organic search efforts, you can get traffic by active outreach through social media channels, and commenting/guest posting on other blogs of similar topics.
You can also use paid advertising. Google ads is a sure shot way to loose money fast when you are not experienced. There are a host of other platforms that offer similar services for lesser price. Individual paid traffic generation sources are described in the sections below, here are a few advertising platforms that work cheaper: BuySellAds, Bidvertiser, Media.net, Adversal, Chitika.
Of course, you can use advertising on social media platforms as well – Facebook, Twitter, StumbleUpon. It is important to remember the target audience in each of the media. You get fine grained control over who you will target, and the conversions will be much higher than generic advertising methods.
Create your own videos on the ClickBank product describing the problem, solution and the goodness of your product. Get the video out there for people to see, analyse and click on links to buy that product.
Videos are effective since the viewers instantly make a connection to what you are saying, see the problems as you describe them, and see the solutions as you want them to see. Videos are of course more visual in nature, and have to be chosen as a medium of promotion based on the nature of ClickBank product.
Creating a video is as simple as creating a screencast of your presentation created from Microsoft Powerpoint, Prezi, or emaze, while you do a voice over (or have some foot-tapping music). The content of the presentation will follow the same outline as the written content.
Take an example. Let’s say you are trying to sell Panic Away. You will include the following things in the video –
- Why you get all panicky?
- How to think simple, and fight panic?
- How did the product work for you?
- What were the results?
Example of a video that is just a screencast of a PPT.
Another one (which is kind of useless other than repeating what is on sales page).
The same product promoted through professionally made video with cartoons.
Here’s an example of using a screencast of using a tool that is being promoted.
Remember to have your affiliate links as clickable links in the video, and also include them in the content just below the video.
3. Social Media
Reaching out to users is easier said than done. But social media channels make it much easier to identify the target audience, and get them interested in what you have to say.
Main stream social media channels
The first and foremost thing you can do is to create profiles for your own websites. You will get some followers (no matter how small the number), and this audience is your first target since they already seem to trust you.
Choose your social media promotion channels based on the target audience. For e.g. targeting the SEO crowd will work better on Twitter and Facebook, promoting a gardening product will work better on Facebook and Pinterest.
Create a Facebook page around the product, and start encouraging conversations on that page through your existing fans, through paid Facebook ads, and through your own conversations with people within and outside Facebook.
Create LinkedIn groups around the topic, and start a separate thread of conversations there. You may or may not want to interlink social profiles depending on what you are saying, and your target audience. For example, it may not gel well with the LinkedIn audience if you have used any unprofessional means of communication including posting “infomercials” on article directories.
Create Google+ pages on the topic, hold minimal but effective conversations on Twitter,
After doing the groud work, start outlining about the product in conversations. Lead the audience to your respective social media profiles to take the full advantage of conversations. You can link back to your main post on the website, or have affiliate links within the groups.
Forums work, and they work well.
Choose the topic, search for the forum discussing on the topics. Establish your presence in the forum with a couple of useful posts that do not sell anything.
Finally, nudge the forum readers to visit your page (if Forum does not permit affiliate links), or just pay for the classified ads in the forum and drop your affiliate links along with the sales page.
You can find topical forums from –
- Google. e.g. search for “forum: Gardening”
- Forum searches. e.g. omgili.com
- Collection of active forums. e.g. The Biggest Boards
Many forums have Classified sections where you pay to post. You can also advertise in the forums – you get more targeted traffic and don’t need the same experience as more generic platforms like Google Ads.
If you have chosen a popular topic that is selling through products, there will be people who are asking questions about it.
When you do find those questions, don’t spam them then and there. You would have to provide a constructive answer and follow it up with a link for more information. Most Q&A sites will not allow affiliate links to be directly inserted in the answers.
Q&A sites carry a trust factor. If you provide enough information as an answer, and provide direction to get more help/make their life easier – that will be appreciated.
The other advantage of Q&A site is that you will come out of the conversation as an expert. This will help you if you are trying to sell another product in the same niche in the future.
You could also advertise in selected Q&A sites, but don’t jump here unless you become more experienced.
Emails are the best medium for targeted selling. Emails work really well even today, and you can be talking to a highly interested, buying audience through emails.
But finding those buyers is what you will find difficult.
The first thing to do with email marketing is to build a list. You do this by following the almost infinite number of “email marketing tips” out there. In essence:
- Create a video, eBook, software, or anything valuable for the people in that niche. For e.g. today Internet Marketing will not get subscribers using eBooks alone, so people have switched to giving away premium course through emails/subscription sites
- Get traffic through your outreach efforts from social media channels
- See conversions, sell to those converted leads
To get buyers to buy from you, you would have to sell something compelling on discount, or establish a high trust factor. You do that by first providing really good value – for free. You can see this in action the way Ramit Sethi sells Earn1K by providing awesome information for free, followed up with the actual product.
You could try to avoid all this, by piggy backing on lists built by others. Called “solo ads”, these are offered as services in websites (e.g. 10dollarsoloads, soloadsx – see a good list here and here), or on Internet Marketing forums. (e.g. WarriorForum). Many solo ad vendors will offer guaranteed clicks to your web page, but look at their ratings in various forums before buying their services.
5. Create an Infographic
Outline the problem, solution and the product’s greatness in an infographic. Infographics encourage sharing amongst the interested communities, and is a concise way to get your message across.
The problem with infographics is that people tend to search on Google to know more, and it is harder for conversions (my experience, others differ). You mitigate the problem somewhat by including a link back to your own site.
You can promote your ideas, products and more using podcasts. But know that it is harder to get completely new audience solely based on podcasts – especially when you are new to podcasting. Get started on podcasts, or know more from experienced podcasters here, or here.
There you are folks – that was a whirlwind tour of some heavy-hitting promotional methods you can use to get your sales conversions off the ground.
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